Hey Tomcat!

Hey Tomcat

Mixed-Media Illustration

 

 This poster references the use of gender stereotypes in 1940s advertisements in the catalogs of The Johnson & Smith Company, et al. It describes a dual-mode bicycle bell that functions as both a “battle cry” and a “mating call,” to appeal to adolescent boys’ most basic motivations. The piece is meant to be humorous, but it does also question the lasting implications of cementing gender roles in children through advertising.

 
 
 

hey_tomcat_framed

 

tomcat_detail

 

Back to Work