Gravel Cyclist – Identity Design

Gravel Cyclist

Identity + Collateral Design is a popular site for cycling news, editorials, and reviews. Writers for this site travel internationally to cover events and industry news worldwide, and the Gravel Cyclist race team is comprised of a dozen riders competing nation-wide in the U.S. The identity for Gravel Cyclists consists of a custom logotype backed by three stripes. The stripes connote the three common surfaces encountered in gravel racing: red clay, granite, and sand.




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Photos courtesy of Gravel Cyclist.


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