Identity + Collateral Design
Gravelcyclist.com is a popular site for cycling news, editorials, and reviews. Writers for this site travel internationally to cover events and industry news worldwide, and the Gravel Cyclist race team is comprised of a dozen riders competing nation-wide in the U.S. The identity for Gravel Cyclists consists of a custom logotype backed by three stripes. The stripes connote the three common surfaces encountered in gravel racing: red clay, granite, and sand.
Photos courtesy of Gravel Cyclist.