About

10428088_956659754348209_1634639298816593767_n< THIS IS ME.

I’m a curious and enthusiastic designer of anything I can get my hands on. I’ve spent three years now in sunny Gainesville, Florida as the University of Florida’s senior brand designer and chief identity steward. I learned the value of this place while earning my degree here, and I’m happy to wield pencil and pixel to help UF’s visual communications reflect the quality and integrity of one of the world’s greatest universities.

I love collaboration and creative problem solving, and my favorite projects are often the ones that I begin with the least understanding. Working as a bicycle mechanic for more than two decades taught me that while there may be many acceptable solutions to a problem, there can only be one best solution. My design process is always asking “why?” so that I might find myself as close as possible to that one best solution.

When I’m not designing, you’ll likely find me outdoors. I enjoy all forms of cycling, hiking, reading, playing music, and throwing a frisbee for my dog, Noodle.

#makeshitordie