About

10428088_956659754348209_1634639298816593767_n< THIS IS ME.

I’m a curious and enthusiastic designer of anything I can get my hands on. I’ve spent three years now in sunny Gainesville, Florida as the University of Florida’s senior brand designer and institution-wide visual identity officer. I learned the value of this place while earning my degree here, and I’m happy to wield pencil and pixel to help UF’s visual communications reflect the quality and integrity of one of the world’s greatest universities.

I love collaboration and creative problem solving, and my favorite projects are often the ones that I begin with the least understanding. Working as a bicycle mechanic for more than two decades taught me that when facing novel challenges, the only thing more valuable than expertise is attentiveness to the problem. My design process is always asking “why?” and trying to find the opportunities that a problem is offering.

When I’m away from my desk, you’ll likely find me on a bike or doing something else outdoors. I think that mountains > beaches; coffee > tea; avocado > bacon; and podcasts > TV. But Parks & Rec will always be gold.

#makeshitordie